Treasury Tip:

Here's a tip: Fill up all 18 Treasury tags. That makes it easier for Etsy admin to find and feature your Treasury! Don't forget to read all Merchandising Themes; they can give you Treasury making inspiration.

Showing posts with label treasury tips. Show all posts
Showing posts with label treasury tips. Show all posts

Thursday, April 21, 2011

May Merchandising Themes: May Planning

I can't believe May is almost here! Is it just me, or has this year gone by very quickly!? Hopefully the tips below - taken from Etsy's Blog here - will help you tag great shop items and create and tag great Treasuries for this upcoming month. And, of course, remember to tag your team Treasuries "selectperfect" and "etsy team" and remember that each team Treasury must include at least 6 teammates.

As you will see, there are some fun things coming in May and I hope this Blog entry helps you look forward and prepare for them.

Happy Creating!

- Rachelle

An important tip from Etsy (especially for Treasury makers!) - "We're looking to introduce a wider variety of unisex, men-centric, music, and vintage niches into the more regular rotation. Make sure to tag lists appropriately for the best return."

Our central merchandising will focus on Mother's Day, graduations, and Father's Day this month. While emphasis will be placed upon the seasonality of the Northern Hemisphere, it's important to remember the Southern Hemisphere is preparing for autumn. Maintaining seasonally appropriate options year-round is good practice for boosting international and overall sales.
  • Mother's Day
  • Graduation and Teacher Gifts: Personalization, handmade cards (think monetary gifts), and keepsakes are always sought after. The typical college year comes to a close in early to mid-May, while high schools tend to close in mid to late June.
  • Father's Day: Business and office accessories, gadgets and tech gear, the cases to carry them in, outdoor equipment, sports gear, men's fashion, keepsakes, and luxury gifts. Keep in mind the home chef, the auto enthusiast, the handyman, the trendsetter, the classic, and those dads who seem to have it all.
  • Intro to Summer: Consider how you can market toward seasonal activities like summer travel, outdoor activities, open air fetes and soirees, summer fashion, and lighter, brighter colors.
  • Fashion: Options for summer emphasize showing some skin, open toes, lightweight materials, and sun protection: sunglasses, sunscreen, makeup, balms, hats and coverups. Summer dresses, shoes and accessories, and options for hair are key.
  • Gardening and Artisanal Food: Thoughtful cultivation of food is becoming less a trend and more of a sustainable movement. Think in terms of what you can offer toward organic methods, growing, non-processed options, recipes, and education around sustainable food options. Expect farmer's markets, raising animals, community gardens, and co-ops continue to grow in popularity.
  • Weddings, Proms, and Celebrations: Embrace your inner teenager and think about glam prom options with a touch of sparkle and edge: dresses, shoes, jewelry, bags, hair accessories, corsages, and make-up. Smack in the middle of the busiest time for wedding season, think about how your line can offer or evoke outdoor options for both the ceremony and after-party.
  • Outdoor Travel: Be it a day trip or an extended vacation, outdoor destinations and activities come into focus. Think in terms of the beach, countryside, forest and mountains. Outdoor activities to think about include camping, biking, hiking, fun at the beach, fishing, and water sports.
  • The World in Sports: The Kentucky Derby (May 6th and 7th) ushers in horse racing and equestrian themes, while the French Open (May 17th - June 5th) brings up tennis matches and French themes.
  • Emerald is May's birthstone; May's astrological signs are Taurus and Gemini (April 21 - May 20: Taurus, May 21 - June 21: Gemini).
Trending Topics:
  • Sports: Horse racing and equestrian themes, Tennis and France, biking.
  • Cinco de Mayo: Celebrations and honor of Mexican culture: beverages, food, festive decor, bright colors, and music.
  • Throwback to the Speakeasy: Barware, beverages, nightlife, live music, and secret passwords.
  • Cannes Film Festival: South of France, film, international travel, glitz and glam, celebrity, awards.
  • Gadget Accessories: With the recent iPhone and iPad availability on Verizon, coupled with the release of iPad 2, accessories for smartphones and tablets are on the rise.
  • The Local Artisanal Shop: The butcher, baker, ice cream shop, patisserie.
  • Letters, Numbers, and Symbols: Large vintage signage letters, letterpress blocks, monogram housewares, and typewriter keys.
  • The Indoor Garden: Glass domes, terrariums, air plants, window herbs, succulent plants, garden markers, and planters.
  • Vintage Designer: Fashion, collectibles, bikes, and auto accessories.
  • Fashion: American prep, nautical, and equestrian references. Tribal, geometric, and color-blocking. Peekaboo cuts, sheer panels, and lace. Wooden platform heels, reversible swimwear, and vintage sunglasses.
  • Food trends: Year of the homemade pie, whoopie pie, and macaron.
  • Writable surfaces: Chalkboard, whiteboard, fingerprints.
  • Personalization: Monograms, initials, text, numbers, zodiacs, constellations, portraits, custom labels, stamps, fingerprints and family trees.
  • Vintage: Globes, maps, crates, baskets, barware, industrial appliances, farmhouse, typewriters, cameras, brass and cast iron animals.
  • Geometry: Geometric shapes, patterns, triangles, chevrons, facets, and arrows.
  • Constellations, zodiacs, fortune telling.
  • Up-cycled lights and lamps, specifically with exposed bulbs.
  • Removable fabric and vinyl decals, small run designs.
  • Feather hair extensions and accessories.
  • Home brewing, beer, and bar accessories.
  • Vintage carnival, circus, sideshow, animals, and bright colors.
  • The beard and its many variations have transcended the mustache in popularity!
  • Lockets, secret hiding places, skeleton keys, feathers, arrows, diamonds paper cuts, silhouettes, fortune cookies, wishbones.
  • Natural history and woodland forest themes and animals, namely birds, owls, squirrels, hedgehogs, chipmunks, bunnies, butterflies, feathers, nests, eggs, acorns, leaves, trees, branches, woodgrain, and natural colors.

For those of you who enjoy making Treasuries, we'll be looking to highlight lists that interpret these themes in a creative and cohesive way throughout the site. Please tag your Treasuries accordingly.

  • May is known as National Barbecue, Photograph, and Bike Month.
  • May 1: May Day
  • May 1: Fete du Travail, Labor Day
  • May 3: Constitution Day (Japan)
  • May 3: National Teachers Day
  • May 5 : Cinco de Mayo
  • May 7: Kentucky Derby
  • May 8: VE Day
  • May 8: Mother's Day
  • May 15: Saint Isidros's Day (Spain)
  • May 11-22: Cannes Film Festival
  • May 18: International Museum Day
  • May 21: National Bike to Work Day
  • May 22 - June 5: French Open
  • May 23: Victoria Day (Canada)
  • May 30: Memorial Day

Tuesday, April 5, 2011

April Merchandising Themes: April Showers

Can you believe it's already April? Well, I definitely can't!!! But, I will say that I am very happy about the spring weather here in the Northern Hemisphere.

Here is my summary of Etsy's April Merchandising themes. Hopefully this will give all of you some great ideas for treasuries during the month. Be sure to tag your treasuries accordingly so that Etsy Admin are more likely to view them!

And, of course, remember to tag your team treasuries "selectperfect" And remember that each team treasury must include at least 6 teammates.

You can read the merchandising themes for yourself here.

Good luck and happy creating :)
Jessica

  • Easter:
bright and pastel colors
bunnies
rabbits
eggs
baskets
candy
toys
children's spring formal attire
religious mementos
  • Mothering Sunday: The equivalent of Mother's Day in the United Kingdom falls earlier than the American celebration.
  • Mother's Day:
personalization options
pampering
jewelry
creative framing and photo displays
gadget accessories
flower and bud vases
planters
home decor
cards for Mother's Day
  • Spring:
spring cleaning
spring fashion
spring break
spring planting
a fresh outlook
rejuvenation
splashes of light, bright color
  • Gardening and Food:
tools
plant markers
composting solutions
gloves
scrubs
seeds
plantable papers
organic methods
farmers markets
organic meats and dairy
the butcher
dairy farmer
cheese artisans
seasonality
planting calendars
tips
recipes
vintage industrial farming references
  • Earth Day:
eco-friendly options
recycling
repurposing
upcycling
use of reclaimed, naturally sourced, self-sustaining, and environmentally-friendly materials
  • Fashion:
basics
spring and summer dresses
lightweight bags and carryalls
sunglasses
swimwear
hair accessories
jewelry
sandals
  • Weddings, Proms, and Celebrations:
glammed up prom options with a touch of sparkle and edge
dresses, shoes, jewelry, bags, hair accessories, corsages, and make up.
  • Graduation and Teacher Gifts
  • Diamond is April's birthstone;
  • April's astrological signs are Aries and Taurus (Aries: March 21 - April 20, Taurus: April 21 - May 20).

Trending Topics:

  • Japan Relief
  • Little Red Riding Hood:
forestry
red capes
wolves and werewolves
the moon (blood moon)
young love
legends
dark fairytales
  • Gadget Accessories.
  • The Indoor Garden:
  • Glass domes
  • terrariums
  • air plants
  • window herbs
  • succulent plants
  • garden markers
  • planters
  • Vintage Designer:
  • Fashion
  • collectibles
  • bikes
  • auto accessories
  • The Butcher:
  • Cuts of meat
  • diagrams
  • butcher paper and knives
  • bacon
  • aprons
  • Fashion:
  • Black paired with white, gold, or navy
  • Orange
  • camel
  • chartreuse
  • lace
  • neon
  • brights
  • It's all about the shoulders: structured, elevated, outlined, embellished.
  • Faux reptile skins
  • the 1970s revival
  • structured wearable art
  • sporty
  • nautical
  • American classics
  • tribal influence
  • Food trends:
  • Year of the homemade pie
  • whoopie pie
  • macaron
  • Writable surfaces:
  • Chalkboard
  • whiteboard
  • fingerprints
  • Personalization:
  • Monograms
  • initials
  • text
  • numbers
  • zodiacs
  • constellations
  • portraits
  • custom labels
  • stamps
  • fingerprints
  • family trees
  • Vintage:
  • Globes
  • maps
  • crates
  • baskets
  • barware
  • industrial appliances
  • farmhouse
  • typewriters
  • cameras
  • letterpress
  • brass and cast iron animals
  • Geometry:
  • Geometric shapes
  • patterns
  • triangles
  • chevrons
  • Other Trends:
  • The beard and its many variations
  • Redhead
  • Lockets
  • secret hiding places
  • skeleton keys
  • feathers
  • arrows
  • diamonds
  • paper cuts
  • silhouettes
  • fortune cookies
  • wishbones
  • fortune tellers
  • Natural history and woodland forest themes:
  • animals
  • birds
  • owls
  • squirrels
  • hedgehogs
  • chipmunks
  • bunnies
  • butterflies
  • feathers
  • nests
  • eggs
  • acorns
  • leaves
  • trees
  • branches
  • woodgrain
  • natural colors

Wednesday, February 23, 2011

March Merchandising Themes

Hello lovely teammates!!

In an effort to make our Treasury-Making more successful, I have gleaned the important points from Etsy's March Merchandising Themes. You can see the list below. Remember to tag your treasuries with the appropriate themes from below. This will give you an even better chance of Etsy Admin seeing your treasury!!

These should also help you restock your shop with items that are in line with February's trends. Thanks for all you do, and happy creating!!
-Jessica

While emphasis will be placed upon the seasonality of the Northern Hemisphere, it's important to remember the Southern Hemisphere is preparing for autumn. Maintaining seasonally appropriate options year-round is good practice for boosting international and overall sales.

Intro to Spring:
spring equinox and a lighter outlook
spring cleaning
spring fashion
spring break
spring planting
a fresh outlook
rejuvenation
splashes of light, bright color

Gardening:
tools
plant markers
composting solutions
gloves
scrubs
seeds
plantable papers
organic methods
farmers markets
seasonality
planting calendars
tips
recipes

Saint Patrick's Day:
Parties
celebrations
parades
touches of green
shamrocks
feasting
beer drinking
a nod to the Irish

Etsy's Euro Week
Monday the 21st through Friday the 25th.
The World in Sports:
college basketball March Madness
baseball spring training
teams
colors
brackets
predictions
wagers

April Fools:
Practical jokes
gag gifts
emphasis on the sillier side of handmade and vintage

Easter and Mother's Day:
Mothering Sunday: April 3
Easter: April 24
Mother's Day: May 8
Fashion:
Spring fashion will emphasize basics
dresses
bags in lighter materials
sunglasses
hair accessories
jewelry
the return of open-toe shoes

Home Updates:
Spring cleaning
organizational solutions
DIY projects
functional furniture

Aquamarine is March's birthstone
March's astrological signs are Pisces and Aries

Current Trends:

Gadget accessories:
accessories for smartphones and tablets
Glass domes
terrariums
succulent plants
garden markers
planters

Fashion:
Safari
nautical
American classics
tribal influence
Large beads and natural stones
Bold colors
intricate weaves and patterns
Lightweight materials: linens, canvas, cotton knits

Animals:
Rabbits
honey bees
woodland creatures
sea creatures

The beard and its many variations have transcended the mustache in popularity!
Food trends:
Year of the homemade pie
whoopie pie
macaron

Writable surfaces:
Chalkboard
whiteboard
fingerprints
Vintage designer pieces
collectibles
namely in fashion and bikes/auto

Personalization:
Monograms
initials
text
numbers
zodiacs
constellations
portraits
custom labels
stamps
fingerprints
family trees

Lockets
secret hiding places
vintage letterpress blocks
skeleton keys
feathers
arrows
diamonds
geometric shapes and patterns
paper cuts
silhouettes
fortune cookies
wishbones
fortune tellers

Farmhouse references
vintage industrial decor
vintage cameras
letterpress drawers
typewriters
brass and cast iron animals

Natural history
woodland forest themes
birds
owls
squirrels
hedgehogs
chipmunks
bunnies
butterflies
feathers
nests
eggs
acorns
leaves
trees
branches
woodgrain
natural colors

Colors:
Bright pops of color
pinks
turquoise
yellows
avocado
peach
oranges
Earth tones
neutral palettes
incorporation of rusts
deep greens
brown
Honeysuckle
Russet
Rose Coral
Peapod
Curacao Blue
Regatta
Lavender
Beeswax
Silver Peony
Silver Cloud

Wednesday, February 2, 2011

February Merchandising Themes

Hello lovely teammates!!

In an effort to make our Treasury-Making more successful, I have gleaned the important points from Etsy's February Merchandising Themes. You can see the list below. Remember to tag your treasuries with the appropriate themes from below. This will give you an even better chance of Etsy Admin seeing your treasury!!

These should also help you restock your shop with items that are in line with February's trends. Thanks for all you do, and happy creating!!
-Jessica

Valentine's Day:
gift ideas
personalization
decor
the many themes of love

Superbowl Sunday:
Football
team pride
parties
party food
half time
favorite game day commercials

Fashion:
New York City's Fashion Week
avant-garde
emerging designs
new interpretations of classic staples
vintage designer labels
hints of spring fashion on the horizon

Home Updates:
functional
big impact
hands on
DIY projects
large vintage finds repurposed into statement storage solutions
writable surfaces

Weddings and Celebrations:
engagements
planning ahead for spring and summer weddings

International Vacations and Resort Wear:
destination vacations in exotic settings
travel gear and packing essentials
luggage, carryalls
photography
preservation of memories
foreign languages
swimwear, cover-ups
formal dinner fashions and accessories

February:
Amethyst
Aquarius
Pisces
Chinese New Year
Year of the Rabbit

Valentine's Day and the season of love:
Colors
decor
hearts (classic and anatomical)
love
text
gag gifts
anti-valentines
paper goods
lingerie
engagement rings

Animals:
Rabbits
Honey Bees
Hives

Award shows:
Fashion
emerging trends
get the look

Safari:
Animal prints
expedition gear
exotic colors tempered with neutral canvas

Nautical:
Anchors
sea creatures
mermaids
fairytales
voyage
ships
sailing
ropes
canvas
stripes
classic colors and lines

Food trends:
Year of the homemade pie
whoopie pie
macaroon

Writable surfaces:
Chalkboard
whiteboard
fingerprints

Gardening:
Accessories
planters
indoor options
organic growing
vintage buckets
tools
watering solutions

Personalization:
Monograms
initials
text
numbers
zodiacs
constellations
portraits
custom labels
stamps
fingerprints
family trees

Other Trends:
Lockets
secret hiding places
vintage letterpress blocks
skeleton keys
feathers
arrows
diamonds
geometric shapes and patterns
paper cuts
silhouettes
fortune cookies
wishbones
fortune tellers
Farmhouse references
vintage industrial decor
vintage cameras
letterpress drawers
typewriters
brass and cast iron animals

Natural history and woodland forest themes:
birds
owls
squirrels
hedgehogs
chipmunks
bunnies
butterflies
feathers
nests
eggs
acorns
leaves
trees
branches
woodgrain
natural colors

Colors:
Bright pops of color
pinks
turquoise
yellows
avocado
peach
oranges
Earth tones and neutral palettes remain strong
rusts
deep greens
brown

Pantone's Fashion Colors for Spring 2011:
Honeysuckle
Coral Rose
Peapod
Beeswax
Silver Peony
Russet
Regatta
Blue Curacao
Lavender
Silver Cloud